Bob personifies one of Brainwave's most important client assets: deep, experience in the fundamentals of branding, marketing and communications combined with the knowledge and insight needed to maximize the unprecedented potential use of today's social media applications and tools — from Facebook and Twitter to YouTube, flickr and the shiny new Google Wave.
In his 30 years of communications experience, Bob has helped clients large and small achieve their goals. Black & Decker/DeWalt, ExxonMobil, Lufthansa, Nortel, Rolls-Royce Aerospace, SAP, Virginia Lottery, American University and the National Education Association will all wax lyrical about Bob, as well as smaller entrepreneurial start-ups like ChalkBoard, Target and ApplyYourself.
Over the years, Bob has achieved tremendous results for his clients, among which is his work for the Kogod School of Business at American University. When the Internet was still in its early years and Kogod was an unknown Washington, DC business school, Bob designed and implemented a "Web-centric" branding and marketing plan that led to Kogod being the first school to require online admissions. This resulted in front-page coverage in USA Today and Wall Street Journal and catapulted Kogod into the top tier of business schools virtually overnight.
Bob feels as comfortable in a classroom as he is in a boardroom. He has been on the adjunct faculty of Emory University, Johns Hopkins, American University and the University of Virginia. He draws rave reviews from his students especially over the past two years when he has been teaching "Integrating PR and Web 2.0 Technologies". For companies struggling to understand how new technology tools fit into the traditional mix of branding, PR and advertising, Bob's approach bridges the chasm and will help your organization make the most of tighter budgets in the new social apps world.
With PR professionals, Bob has been honored with national and local awards including a Silver Anvil and the Thoth Award.
Bob brings so many talents to bear on behalf of our clients, it's easy to see why we think he is incredible. (Ha!)
