About Us | People | Paul Gayter

Brainwave President

So proof of our ability to compete with the best agencies in the country starts here, with Paul Gayter, our creative guru and generator of non-stop brainwaves for every aspect of a client's business. (Any one who's ever sat in a meeting with Paul will confirm that when Paul starts generating and the light bulb comes on, it's pretty darn hard to switch off.)

Over the years, Paul has worked for some of the world's top advertising agencies — notably Leo Burnett, Ogilvy & Mather, Saatchi & Saatchi, Arnold Communications and Collett Dickenson Pearce. As you'd expect from a guy working at agencies of such caliber, Paul has been responsible for the advertising accounts of famous international, national and local brands — including Cadburys, Childhelp USA, Cable & Wireless, Guinness, Lockheed Martin, McDonalds, Mini Cooper, Mobil, Perrier, Reebok, SAP Business Software, Sallie Mae, 7-Up, Virginia Lottery, Virginia Power, Wolf Trap Foundation and Wrangler to name but a few.

But does he have a proven track record of getting that little thing called "results" that all clients crave? We're pleased to report that, yes, he does. Paul's work has helped Lockheed Martin, McDonalds, Mobil, and SAP establish themselves as the leading brands in their fields and also enabled Cable & Wireless, Reebok and Wrangler to become the number two brands in their sectors. In the process, Paul has won virtually every single communications award there is to win — from the Clios, Addy and the One Show awards in America, to Britain's D&AD, Campaign Press, Campaign Poster and Creative Circle awards.

Paul is most proud however of an award that he received from the Department of Justice in 2004 when he was named “National Volunteer of the Year” for a pro bono campaign that he and Brainwave developed for the National Center for Missing & Exploited Children.

Paul has nothing in common with Prince Charles — apart from the fact that he's British, has big ears and is 30 millionth in line to the throne.

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