Blog

Flora Nicholas, Brainwave's CEO, has written regular columns for the Washington Business Journal. Here are a selection for you to enjoy.



The marketing story of the year? Brand Obama - Washington Business Journal


Liberal use of the right words adds value to ads - Washington Business Journal


Best television commercials show off great ideas - Washington Business Journal


Why do candidates run negative ads? Because they work - Washington Business Journal


In a down economy, 10 tips could give firms a lift - Washington Business Journal


When marketing to women, sex sells - Washington Business Journal


Ad success is tied to reach, frequency - Washington Business Journal


The value of big advertising idea? Ask MasterCard - Washington Business Journal


To beat competitors, you need a USP that delivers - Washington Business Journal


3 marketing resolutions offer a smart start to 2008 - Washington Business Journal


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