Business Objective: Childhelp USA is an organization that was established in 1959 to help young victims of child abuse. Childhelp wanted to raise awareness of its exceptional expertise and services among the local community so that it could help more children in need.
Brand Strategy: Brainwave positioned Childhelp as an organization that can help victims and their families not only recover from their tragic ordeals, but also put them on the road to recovery — thus offering young victims and their families a positive road forward despite a very negative circumstance.
Brand Campaign: An issue awareness campaign was created with a message that goes to the heart of Childhelp's contribution: "Helping Kids Live Happier Ever After." The campaign educated the public about Childhelp's role in providing services to prevent, interrupt, treat and help children and their families recover from child abuse.
Media: Print, collateral, direct mail.
Result: Since its launch, the campaign has succeeded in substantially raising awareness of the organization, increasing calls for assistance and also increasing donations to its foundation.
