Objective: CNApro is one of the country’s oldest and largest providers of non-medical, professional liability insurance and risk management services. In order to grow its market share, CNApro was determined to raise awareness of its successful track record and its broad range of outstanding insurance products.
Strategy: Brainwave positioned CNApro as the company that best understands the risks involved in every day business as evidenced by a) its long standing experience in the business insurance industry and b) its ability to draw from that experience and expertise to develop comprehensive insurance products to cater for any risk that today’s businesses may face.
Solution: Brainwave developed a campaign with the theme line ”We know the risks.” This theme was supported with ads that gave the company credibility by focusing on the most famous insurance risks that the company had underwritten. Ads were also developed to promote its general products and services as a way of mitigating those risks.
Media: Industry print ads, brochures and direct mail.
Results: The “We know the risks” campaign played a significant role in re-positioning and re-defining CNApro and making it top of mind awareness with key decision makers in today’s business world.
"Brainwave is truly a company that lives up to its name. They’re original thinkers, smart strategists and inspirational creatives. Their brainpower gave us the opportunity to market our brand and our policies under one magnificent umbrella."
–Michelle Shoemann, Marketing Director