Press Room

Flora Nicholas, Brainwave's CEO, has written regular columns for the Washington Business Journal. Here are a selection for you to enjoy.

The marketing story of the year? Brand Obama - Washington Business Journal

Liberal use of the right words adds value to ads - Washington Business Journal

Best television commercials show off great ideas - Washington Business Journal

Why do candidates run negative ads? Because they work - Washington Business Journal

In a down economy, 10 tips could give firms a lift - Washington Business Journal

When marketing to women, sex sells - Washington Business Journal

Ad success is tied to reach, frequency - Washington Business Journal

The value of big advertising idea? Ask MasterCard - Washington Business Journal

To beat competitors, you need a USP that delivers - Washington Business Journal

3 marketing resolutions offer a smart start to 2008 - Washington Business Journal

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